Watched this again last night for the first time since seeing it in the theatre, and I predicted "we'll stick with this for about five minutes." But I was surprised to find that it is still really funny. The first time around all I could watch were the rubes. This time I had room to focus on Cohen's reaction, or lack of, to the things he was hearing. Man, what a Rock of Gibraltar improviser he is. Every setup is a master class on staying in the moment and maintaining the scene.I also realized just how much subtitled gibberish improv there is throughout between Borat and his producer, Azamat Bagatov. That stuff's hard, you know? Ever tried to tell a joke with some made-up Russian in the middle? It usually sounds weak, but they make it look so easy.
Finally, by now you've probably heard that Sacha Baron Cohen announced he's retiring Borat Sagdiyev, explaining that among other things, the success of the movie makes good "gets" that much more difficult. Well played, sir. Well played.
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